Our platform for up-and-coming designers
Greenhouse is a curated platform at Stockholm Furniture Fair where emerging designers have the opportunity to reach a professional audience. With an expanded area for 2027 and more exhibiting options, a stronger overall experience is created – and better opportunities for those who want to showcase their design.
Designers and design schools from around the world are invited to apply to Greenhouse 2027. All applications are reviewed by a jury of highly respected figures from the design industry. At Stockholm Furniture Fair, hundreds of leading design companies gather under one roof — offering a unique opportunity for new designers to exhibit in a context that attracts producers, buyers, and international press.
Any questions?
Here are the answers to the most frequently asked questions about applying and exhibiting in Greenhouse
Contact greenhouse@stockholmsmassan.se for further inquiries.
Who can apply?
You can apply as either an independent designer or a design school. As an independent designer, you should be at the beginning of your career and have either no or very small-scale production. For a design school to apply, the education must be in the fields of design, craft and architecture. The training must be post-secondary.
What should I consider in my application?
The jury values curiosity and innovation. For a strong application, focus on a few well thought-out products with a cohesive theme. Explain how your product solves practical problems or challenges the boundaries of design. Please tell us about the material and, if possible, something about the current production method.
When will I be notified?
The jury will meet after the application deadline in Septemberand, and shortly thereafter, we begin notifying those selected by the jury.
