Stockholm Furniture Fair
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Why exhibit at SFF

Exhibit at Scandinavia’s premier platform for design and architecture

 

At Stockholm Furniture Fair you meet the right audience – architects, designers, buyers and decision-makers with buying influence from all over the world. It creates business opportunities, collaborations and visibility that make a difference for your brand. In 2025, the Stockholm Furniture Fair was visited by over 15,000 people, 82 percent of whom have direct purchasing influence.

62%

architects, designers & buyers

82%

have buying power

453

accredited journalists

87

visiting countries

64%

visit SFF to discover new products & innovations

Visitors in Slalom's colorful stand designed by Tekla Evelina Severin.

Top 10 visiting countries

  1. Finland
  2. Norway
  3. Germany
  4. United Kingdom
  5. Denmark
  6. Italy
  7. Poland
  8. Lithuania
  9. USA
  10. Estonia

Key figures showing SFF's strength

The main reason for visiting SFF is to find new products and innovations — and 82% of visitors have influence on purchasing decisions. Find out more insights in our visitor profile.

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The picture shows a large audience at Stockholm Furniture Fair's seminar stage. Industry Talks is a seminar program focusing on the design industry's most current topics.

Why you should exhibit

The right audience

Stockholm Furniture Fair attracts architects, designers and buyers – three key target groups among the 82% who have buying influence. Through our International Architects and Buyers program, we bring together leading decision-makers from all over the world. In 2025, visitors came from nearly 90 countries – strengthening the platform as a global meeting place.

Business opportunities

Meet an audience actively seeking new products – 62% visit Stockholm Furniture Fair to discover new products. Connect directly with decision makers, get valuable feedback and test new ideas – all under one roof.

Maximum visibility

As an exhibitor, you get broad visibility through our international press, architectural and buyer programs, seminars, exhibitions, marketing and digital channels. You can also book our digital signs, both inside and outside of the building Stockholmsmässan.

Innovation & future

Stockholm Furniture Fair is the place to explore new ideas, materials and methods as the industry evolves. It’s also home to the next generation of designers, from young talent in Greenhouse to forward-thinking companies in New Ventures. Circularity and innovation are at the heart of the fair — and you, as an exhibitor, are helping to shape the future.

What do our exhibitors say?

“The physical meeting is more important than ever today, and the quality of visitors is high.”
— Johanna Hedström, Flokk

“We meet many new potential customers here.”
—Fredrik Paulsen, Joy Objects

“The conversations with the visitors are interesting and rewarding.”
—Fredrik Paulsen, Joy Objects

Interested in exhibiting? Contact us.

Telephone: +46 70 789 42 91
E-mail: sales.furniturefair@stockholmsmassan.se
Sales Manager Rickard Dahlin.

Sales Manager / Key Account

Rickard Dahlin

E-mail
+46 8 749 41 45

Amelia Myrsten, Sales manager

Sales Manager / Key Account

Amelia Myrsten

Send email
+46 70 789 44 19

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