Become an exhibitor at SFF 2027

The world’s leading venue for Scandinavian design

We invite you to exhibit at the Stockholm Furniture Fair, the world’s premier showcase for Scandinavian design. Below, you can reserve your spot at the Stockholm Furniture Fair 2027, view our various booth options, and see who attends the fair. SFF 2027 will be held at Stockholmsmässan in Älvsjö.

Two visitors laughing. The image links to visitor statistics from 2025.

Why exhibit at SFF?

See who our visitors were in 2025 and hear some of the exhibitors talk about what it’s like to exhibit at the Stockholm Furniture Fair.

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Visitors at a booth at the 2025 trade show.

Pricing & Information

Here you’ll find the current prices for the Stockholm Furniture Fair 2027.

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textile samples are being tested

Scandinavian Innovators

Explore our new innovation hub, where Scandinavian innovators are leading the way toward a more sustainable and future-proof furniture industry.

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Exhibitors at Greenhouse 2025

Greenhouse

Greenhouse is our international platform for the designers of tomorrow. Since its inception in 2003, Greenhouse has served as a launching pad for many of today’s leading designers and is now one of the most popular sections at the Stockholm Furniture Fair.

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New Ventures 2025 Exhibitor: Joy

New Ventures

In the New Ventures section, Massproductions is responsible for this year’s selection of brands, studios, and designers exhibiting for the first time at the Stockholm Furniture Fair. The focus here is on companies that are driving the future of design.

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Do you have questions about exhibiting? Contact us.

Sales Manager Rickard Dahlin.

Sales Manager / Key Account

Sales Manager Liz Lennhammer.

Sales Manager / Key Account

Reserve your spot at SFF 2027
Fill in your details and we'll be in touch shortly. Prime positions tend to go quickly.
By submitting your registration, you acknowledge that Stockholmsmässan will process your personal data. Information about how your personal data is handled can be found in our in our data protection policy.

FAQ

How can we make exhibiting as easy as possible?

Our “Ready Made” booth option is a pre-built booth at a fixed price that includes the setup fee, lighting, carpeting, and walls. It makes it easy to participate in the trade show—you can essentially set up your products right away.

We are a young company that wants to exhibit—what options are available to us?

For many emerging designers, the first step toward participating in the fair is Greenhouse, a section you apply to and for which the Greenhouse jury makes the selection.

For smaller design studios and designers who handle their own production—or who work with small-scale manufacturers—we offer the Small Scale concept.

For the New Ventures section, we hand-select young brands that we see as the next generation of exhibitors. The booths come in various sizes, feature an open layout, and all costs are included.

 

We'd like to exhibit in an exhibition space rather than at a booth—is that possible?

Open booths are something we’re seeing more and more of, which the Stockholm Furniture Fair views positively. It’s an effective way to reduce both waste and construction, and it’s also appreciated by our visitors. Ahead of the 2027 fair, we’re expanding the areas where we offer exhibition space.