Internationally acclaimed designer Patricia Urquiola is returning to the Stockholm Furniture Fair. As Guest Creative for 2027, she will shape the fair’s visual identity and participate in the speaker program.
Urquiola holds a unique place in the fair’s history. In 2004, she became its very first Guest of Honor, and her return ties the fair’s legacy to its future.
“Being back at the Stockholm Furniture Fair as Guest Creative is very special to me. I was the first Guest of Honor in 2004, and returning now feels like seeing an old friend again,” says Patricia Urquiola
A visual concept bridging the past and the future
For the Stockholm Furniture Fair 2027, Patricia has created a concept that reflects movement, change, and development. Her vision takes shape as a fluid landscape where the past and the future converge in organic forms and smooth transitions. The visual expression symbolizes a platform in constant motion, where ideas, people, and perspectives can come together and evolve.
“In this project, I wanted to create a visual expression that feels fluid and ever-changing, like a bridge between the past and the future—a sort of fluid state where everything can overlap and change,” says Patricia.
One of the most influential voices in the design world
Patricia Urquiola is internationally recognized for her innovative work in design and architecture. With a focus on people and a constant exploration of materials, she has created some of the most acclaimed design projects of our time.
Throughout her career, she has collaborated with leading international brands such as Cassina, Kartell, Moroso, Flos, Alessi, B&B Italia, and Louis Vuitton. Her work is represented in several of the world’s leading design and art museums, including MoMA in New York, the V&A in London, and the Design Museum in Zurich.
About Guest Creative 2027
As Guest Creative, Patricia Urquiola is responsible for the visual identity of the Stockholm Furniture Fair 2027. She will also participate in the fair’s speaker program, where she will share her perspectives on design, materials, and the creative processes of the future.
