Stockholm Furniture Fair
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Why exhibit at SFF

Exhibit at Scandinavia’s premier platform for design and architecture

At Stockholm Furniture Fair you meet the right audience — architects, designers, buyers and decision-makers with buying influence from all over the world. It creates business opportunities, collaborations and visibility that make a difference for your brand. In 2025, the fair was visited by over 15,000 people, 82 percent of whom have a direct impact on purchasing.

62%

architects, designers & buyers

82%

have buying power

453

accredited journalists

87

visiting countries

62%

visit SFF to discover new products & innovations

Visitors in Slalom's colorful stand designed by Tekla Evelina Severin.

Top 10 visiting countries

  1. Finland
  2. Norway
  3. Germany
  4. United Kingdom
  5. Denmark
  6. Italy
  7. Poland
  8. Lithuania
  9. USA
  10. Estonia

Key figures showing SFF's strength

The main reason for visiting SFF is to find new products and innovations — and 82% of visitors have influence on purchasing decisions. Find out more insights in our visitor profile.

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The picture shows a large audience at Stockholm Furniture Fair's seminar stage. Industry Talks is a seminar program focusing on the design industry's most current topics.

Why you should exhibit

The right audience

Stockholm Furniture Fair attracts architects, designers and buyers — three key target groups among the 82% who have influence on purchasing decisions. Through our international architects and buyers programme, we bring together leading decision-makers from all over the world. In 2025, visitors came from nearly 90 countries — strengthening the fair as a global meeting place.

Business opportunities

Meet an audience actively seeking new products — 62% visit the fair to discover new products. Connect directly with decision makers, get valuable feedback and test new ideas — all under one roof.

Maximum visibility

As an exhibitor, you get wide visibility through our international press, architectural and buyer programmes, seminars, exhibitions, marketing and digital channels. You can also book our digital signage, both inside and outside the fair.

Innovation & future

Stockholm Furniture Fair is the place to explore new ideas, materials and methods as the industry evolves. It’s also home to the next generation of designers, from young talent in Greenhouse to forward-thinking companies in New Ventures. Circularity and innovation are at the heart of the fair — and you, as an exhibitor, are helping to shape the future.

What do our exhibitors say?

“The physical meeting is more important than ever today, and the quality of visitors is high.”
— Johanna Hedström, Flokk

“We meet many new potential customers here.”
—Fredrik Paulsen, Joy Objects

“The conversations with the visitors are interesting and rewarding.”
—Fredrik Paulsen, Joy Objects

Interested in exhibiting? Contact us.

Telephone: +46 70 789 42 91
E-mail: sales.furniturefair@stockholmsmassan.se
Sales Manager David Jawette.
Sales Manager

David Jawette

Send an e-mail
+46 8 749 43 52

Sales Manager Rickard Dahlin.
Sales Manager / Key Account

Rickard Dahlin

Send an e-mail
+46 8 749 41 45

Sales Manager Madeleine Rosendahl.
Sales Manager

Madeleine Rosendahl

Send an e-mail
+46 70 789 43 51

Sales Manager Liz Lennhammer.
Sales Manager

Liz Lennhammer

Send e-mail
+46 70 789 42 90

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