Stockholm Furniture Fair
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Why exhibit at SFF

Exhibit at Scandinavia’s premier platform for design and architecture

 

Meet a highly qualified and affluent audience at the Stockholm Furniture Fair. Our visitors consist primarily of interior designers, decision-makers, buyers, and retailers—along with architects, designers, professionals from the real estate and construction sectors, public sector representatives, manufacturers, sustainability consultants, researchers, and the international press.

Why you should exhibit

The right audience

The Stockholm Furniture Fair attracts architects, designers, and buyers—three key target groups among the 82% who have purchasing influence. Through our program for international architects and buyers, we bring together leading decision-makers from around the world.

Business opportunities

Meet an audience actively seeking new products – 62% visit Stockholm Furniture Fair to discover new products. Connect directly with decision makers, get valuable feedback and test new ideas – all under one roof.

Maximum visibility

As an exhibitor, you get broad visibility through our international press, architectural and buyer programs, seminars, exhibitions, marketing and digital channels. You can also book our digital signs, both inside and outside of the building Stockholmsmässan.

Innovation & future

Stockholm Furniture Fair is the place to explore new ideas, materials and methods as the industry evolves. It’s also home to the next generation of designers, from young talent in Greenhouse to forward-thinking companies in New Ventures. Circularity and innovation are at the heart of the fair — and you, as an exhibitor, are helping to shape the future.

Key figures showing SFF's strength

The main reason for visiting SFF is to find new products and innovations — and 82% of visitors have influence on purchasing decisions. Find out more insights in our visitor profile.

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The picture shows a large audience at Stockholm Furniture Fair's seminar stage. Industry Talks is a seminar program focusing on the design industry's most current topics.

Visitor Demographics

Decision-Makers & Purchasing

Buyers
Decision-makers
Retailers
Retailers

Architecture, Design & Visual Arts

Interior Architects
Architects
Interior Designers
Designers

Real Estate, Construction & Projects

Project Developers
Public Sector Organizations
Construction and MEP Consultants
Contractors
Construction Companies
Property Owners and Property Management

Other Activities

Press and Media
Manufacturers
Research and Academia
Sustainability Consultants

62%

architects, designers & buyers

82%

have buying power

453

accredited journalists

87

visiting countries

64%

visit SFF to discover new products & innovations

What do our exhibitors say?

“The physical meeting is more important than ever today, and the quality of visitors is high.”
— Johanna Hedström, Flokk

“We meet many new potential customers here.”
—Fredrik Paulsen, Joy Objects

“The conversations with the visitors are interesting and rewarding.”
—Fredrik Paulsen, Joy Objects

Interested in exhibiting? Contact us.

Phone: +46 70 789 42 91
Email: sales.furniturefair@stockholmsmassan.se
Sales Manager Rickard Dahlin.

Sales Manager / Key Account

Rickard Dahlin

Send an email
+46 8 749 41 45

Sales Manager Liz Lennhammer.

Sales Manager / Key Account

Liz Lennhammer

Send e-mail
+46 70 789 42 90

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