{"id":3337415,"date":"2026-09-02T14:09:04","date_gmt":"2026-09-02T12:09:04","guid":{"rendered":"https:\/\/stockholmfurniturefair.se\/for-exhibitors\/new-ventures\/"},"modified":"2026-09-10T08:27:36","modified_gmt":"2026-09-10T06:27:36","slug":"new-ventures","status":"publish","type":"page","link":"https:\/\/stockholmfurniturefair.se\/en\/for-exhibitors\/new-ventures\/","title":{"rendered":"New Ventures"},"content":{"rendered":"

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New Ventures 2027 \u2014 Curated by Massproductions<\/span><\/h2>\n

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New Ventures is the section dedicated to the next generation of design\u2014brands, studios, and designers who reflect new trends in the industry and who have not previously promoted themselves at SFF. Here, you\u2019ll meet the people who are driving progress in the design world through their ideas, creative expression, and entrepreneurship. They\u2019re driving design forward and are now taking their place at SFF for the first time. <\/p>\n

In 2027, Massproductions will curate a selection of emerging design entrepreneurs and help give the next generation the same opportunity for international exposure that they themselves received nearly two decades ago\u2014when their own journey began at the Stockholm Furniture Fair.<\/p>\n

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There are two sizes to choose from for your exhibition: 25.5 square meters or 34 square meters.<\/p>\n

25.5 square meters:<\/strong> 47,073 SEK, including plastered and painted walls, flooring, and lighting
34 square meters:<\/strong> 61,330 SEK, including plastered and painted walls, flooring, and lighting

Starter package<\/a><\/strong> additional cost of 8,590 SEK<\/p>\n

Examples of past participants in New Ventures include Joy Objects, Beb\u00f3, NM3, Very Simple Kitchen, Swedish Girls, and Creme Atelier.<\/p>\n

 <\/p>\n

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Massproductions returns \u2013 18 Years after their debut<\/h2>\n

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As Massproductions returns to the Stockholm Furniture Fair, the company is coming back to the place where its journey once began. At its debut in 2009, the then-newly established furniture brand presented itself in a modest 25-square-meter booth. With a striking installation of its very first product\u2014the Tio Chair\u2014suspended in a large cloud-like formation, Massproductions captured visitors\u2019 attention and laid the foundation for its international success. <\/p>\n

The Stockholm Furniture Fair became a pivotal springboard for the company. It was here that architects, customers, journalists, and agents from around the world first discovered Massproductions. Shortly thereafter, the Tio Chair began appearing in projects in cities such as Tokyo, S\u00e3o Paulo, and Innsbruck, which quickly established the brand on the international design scene. <\/p>\n

Now, 18 years later, Massproductions is returning to the trade show in a new role. This time, the focus is not only on showcasing its own collection, but also on highlighting the next generation of design entrepreneurs through a curated selection of emerging designers and brands. <\/p>\n

“Massproductions was one of the first companies in many years to bring design and production under one roof. Hopefully, we have inspired a new generation of design entrepreneurs to believe in their ideas and dare to take the plunge. Eighteen years later, it feels especially rewarding to curate a selection of the next generation of design entrepreneurs in a place that has been so significant to our own journey.”
\u2013 Magnus Eleb\u00e4ck, co-founder of Massproductions<\/p>\n

The company\u2019s participation is therefore both a look back at its own history and a celebration of the entrepreneurial spirit and innovative drive that continue to shape the Swedish design industry. By giving new voices a platform, Massproductions hopes to offer the next generation the same opportunity for international exposure that they themselves received nearly two decades ago. <\/p>\n

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