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The Greenhouse Mentorship offers a unique opportunity to develop with the help of a mentor with many years of experience in the industry. The independent designers exhibiting in the Greenhouse will have the opportunity to submit an expression of interest to the mentor they would like to work with. The mentor then evaluates all applications and selects the mentee they feel they can help the most. Throughout the year, the mentor and mentee keep in regular contact and discuss topics and issues on which the mentee wishes to receive advice. <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text 1\/2 + Bild 1\/2″ _builder_version=”4.27.4″ _module_preset=”92c65e68-3f7f-4303-9c7d-a7ffd6dca311″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22border_color_right%22,%22border_color_right%22%93}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ custom_padding=”50px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2024\/11\/Emma-Blanche_1080x540.jpg” alt=”Designer Emma Marga Blanche was one of the mentors in our 2025 mentoring program.” title_text=”Emma Blanche_1080x540″ _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” custom_margin=”-34px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Emma Marga Blanche, designer and founder, F\u00e4rg & Blanche” button_url=”#” _builder_version=”4.27.4″ _module_preset=”725ea676-8a65-4c26-b56b-09b3e7455556″ custom_padding=”0px|||||” hover_enabled=”0″ global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22header_text_color%22,%22body_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_border_color%22,%22button_border_color__hover%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22,%22button_border_color__hover%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#659c82″ sticky_enabled=”0″]<\/p>\n Mentee: Roosa Ryh\u00e4nen<\/span><\/a><\/p>\n Emma Marga Blanche is a French-Swedish designer who founded the design studio F\u00c4RG & BLANCHE<\/a> in Stockholm in 2010 with her partner Fredrik F\u00e4rg. The studio has collaborated with well-known furniture companies such as BD Barcelona, Bernhardt Design, G\u00e4rsn\u00e4s, Johanson and Petite Friture. In addition to product design, they also create limited edition art and public installations. Known for their experimental approach to materials and techniques, they balance between handmade unique works and commercial production. In 2023, the studio created The Yellow Thread installation for Sweden’s Presidency of the Council of the European Union in Brussels. <\/span><\/p>\n <\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_class=”reverse-mobile image-text” _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ custom_padding=”||50px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Daniel Enoksson, designer” button_url=”#” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”725ea676-8a65-4c26-b56b-09b3e7455556″ hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_border_color__hover%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22button_text_color%22%93}” sticky_enabled=”0″]<\/p>\n Mentee: Form design<\/a><\/p>\n Swedish designer Daniel Enoksson<\/a> studied design at Beckmans School of Design. His work is at the intersection of design and the infinite world of art. His studio, based in Stockholm, is driven by a creative approach with the goal of creating sustainable and timeless products. Over the years, he has collaborated with brands such as HAY, Beb\u00f3 Objects, Svenskt Tenn and Mono Light. His projects, such as Raw Industry and Luminary Lollipops, have been exhibited at Cream Objects and Designgalleriet. Enoksson has also been awarded “Graduate of the Year” by the British magazine Wallpaper. <\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2024\/11\/Daniel-Enoksson_1080x540.jpg” alt=”Designer Daniel Enoksson was one of the mentors in our 2025 mentoring program.” title_text=”Daniel Enoksson_1080x540″ _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ custom_padding=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2024\/11\/Helene-Ogeborg_1080x540.jpg” alt=”Helene Ogeborg, who runs the design company Ogeborg, was one of the mentors in our 2025 mentoring program.” title_text=”Helene Ogeborg_1080x540″ _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Helene Ogeborg, CEO, Ogeborg ” button_url=”#” _builder_version=”4.27.4″ _module_preset=”725ea676-8a65-4c26-b56b-09b3e7455556″ custom_padding=”0px|||||” hover_enabled=”0″ global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22header_text_color%22,%22body_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_border_color%22,%22button_border_color__hover%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22,%22button_border_color__hover%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#659c82″ sticky_enabled=”0″]<\/p>\n Mentee: Zuzana Zmatekova<\/span><\/a><\/p>\n Helene Ogeborg has worked in the world of interior design since 1988 and is the second generation to lead Ogeborg<\/a>. The family business celebrated its 60th anniversary in 2023, and Helene has shaped the Ogeborg brand over the past 35 years. In addition to her role as CEO, she is a driving force in the company’s daily operations, where she develops new projects and further develops Ogeborg’s collection. She has a great interest in color and has been on the board of the Swedish Color Center since 2017. Her education also includes environmental studies, which has been valuable in guiding the company’s sustainability strategy. <\/span><\/p>\n <\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_class=”reverse-mobile image-text” _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ custom_padding=”||50px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Jonas Wagell, designer and founder, JWDA” button_url=”#” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”725ea676-8a65-4c26-b56b-09b3e7455556″ hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_border_color__hover%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22button_text_color%22%93}” sticky_enabled=”0″]<\/p>\n Mentee: Tok Studio<\/a><\/span><\/p>\n Jonas Wagell<\/a> became interested in product design while studying graphics, printing and typography in his twenties. Since then, he has developed a design language that is both simple and expressive. His most famous works include the curvy Julep sofa for Tacchini and the best-selling JWDA lamps for Audo Copenhagen, as well as several recently launched furniture collections for Wendelbo. Wagell’s designs are characterized by soft, inviting forms that balance the modern with the timeless. <\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2024\/11\/Jonas-Wagell_1080x540.jpg” alt=”Designer Jonas Wagell was one of the mentors in our 2025 mentoring program.” title_text=”Jonas Wagell_1080x540″ _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”image-text” _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2024\/11\/Simon-Anund_1080x540.jpg” alt=”Simon Anund, co-founder of the design studio Verk, was one of the mentors in our 2025 mentoring program.” title_text=”Simon Anund_1080x540″ _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” custom_margin=”-19px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Simon Anund, designer and creative director, VERK ” button_url=”#” _builder_version=”4.27.4″ _module_preset=”725ea676-8a65-4c26-b56b-09b3e7455556″ custom_padding=”0px|||||” hover_enabled=”0″ global_colors_info=”{%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color%22,%22header_text_color%22,%22body_text_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_border_color%22,%22button_border_color__hover%22%93,%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_border_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_border_color__hover%22,%22button_bg_color__hover%22,%22button_border_color__hover%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#659c82″ sticky_enabled=”0″]<\/p>\n