[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”7657aeb9-3fe8-4566-8fd5-4a0f6528452f” background_image=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/03\/Header-article-page-1.jpg” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”b17654ae-d498-4aa3-9e83-3a39eebcf665″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text 50\/50″ _builder_version=”4.27.4″ _module_preset=”686d69ca-81b0-465e-8be3-dd94e208ba19″ background_enable_color=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”81c64a6d-4dbf-484b-bf12-393f3b1b21d1″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”d799bd86-35ac-43bb-8e28-1e4fef6cfc10″ custom_margin=”|-58px|10px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The aim of Greenhouse is to create opportunities for exciting meetings and collaborations between today’s design industry and tomorrow’s design talents. It is an area where young designers are given the opportunity to develop, be inspired and grow. <\/span>Independent designers and design schools from all over the world are invited to apply to Greenhouse. The selection is made by a renowned jury. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”c2f602bb-f4d4-42b1-8bd7-ded9e2bb2f5e” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”ee6991a6-b301-4ddb-978d-7aa361f207b0″][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/05\/Puff-jury.jpg” alt=”Jury member Kristoffer Fagerstr\u00f6m” title_text=”Jury member Kristoffer Fagerstr\u00f6m” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Kristoffer Fagerstr\u00f6m” button_url=”#” _builder_version=”4.27.4″ _module_preset=”d1a0e565-51d5-48aa-9ab5-4520e91350e1″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n Designer and partner at NOTE, a global multidisciplinary design studio. Kristoffer has a background in the film and advertising industry, but for the past 15 years he has led the product and furniture design development at Note Design Studio. Over the years, the studio has won several awards for its challenging and unique design projects.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/05\/Puff-jury-1.jpg” alt=”Jury member Ruxandra Haller\u00f6d” title_text=”Jury member Ruxandra Haller\u00f6d” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Ruxandra Haller\u00f6d” button_url=”#” _builder_version=”4.27.4″ _module_preset=”d1a0e565-51d5-48aa-9ab5-4520e91350e1″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n Educated as an architect at KTH in Stockholm, and since 2017, a partner in the interior design studio Halleroed. The studio has done interior design assignments for Acne, Byredo, Axel Arigato and Lintex, among others.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/05\/Puff-jury-5.jpg” alt=”Jury member Petra Gendt” title_text=”Jury member Petra Gendt” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Petra Gendt” button_url=”#” _builder_version=”4.27.4″ _module_preset=”d1a0e565-51d5-48aa-9ab5-4520e91350e1″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n Together with Danish Tanja Vibe, Petra runs the Copenhagen-based design studio ALL THE WAY TO PARIS. The studio works broadly \u2013 from identities to strategic branding, art works, textiles, lamps and furniture. Petra has also taught regularly, including at Otis College of Design in Los Angeles and ECV in Aix-en-Provence. <\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”ee6991a6-b301-4ddb-978d-7aa361f207b0″][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/05\/Puff-jury-3.jpg” alt=”Jury member Alexander Lervik” title_text=”Jury member Alexander Lervik” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Alexander Lervik” button_url=”#” _builder_version=”4.27.4″ _module_preset=”d1a0e565-51d5-48aa-9ab5-4520e91350e1″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}”]<\/p>\n Award-winning designer with his own studio in S\u00f6dermalm, Stockholm. Alexander Lervik collaborates with several national and international producers, including Moroso, Zero, Designhouse Stockholm and Johanson.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/stockholmfurniturefair.se\/wp-content\/uploads\/2025\/05\/Puff-jury-4.jpg” alt=”Jury member Fredrik Paulsen” title_text=”Jury member Fredrik Paulsen” force_fullwidth=”on” module_class=”puff-image” _builder_version=”4.27.4″ _module_preset=”2ff91809-5cb7-41b2-85d5-d2d795ce283c” global_colors_info=”{}”][\/et_pb_image][et_pb_cta title=”Fredrik Paulsen” button_url=”#” _builder_version=”4.27.4″ _module_preset=”d1a0e565-51d5-48aa-9ab5-4520e91350e1″ hover_enabled=”0″ global_colors_info=”{%22gcid-zqmeyyr1-ozjs-tdol-t9th-kdmdqxufunhr%22:%91%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_bg_color%22,%22button_border_color%22,%22button_border_color%22%93,%22gcid-8ctl9olw-qzl0-39sh-h9m4-2r68cuzkve1q%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-xe7ua1bg-8o1q-uq3m-f8ql-qk12tgltkuk4%22:%91%22button_bg_color__hover%22%93,%22gcid-b1vezamf-03sf-crky-v342-jj7uc24ewnda%22:%91%22button_text_color%22%93,%22gcid-m0fraqv3-qztm-9290-df11-7p07yu2mtcg6%22:%91%22button_text_color__hover%22%93}” sticky_enabled=”0″]<\/p>\n Designer based in Stockholm. Fredrik Paulsen’s portfolio includes furniture and interior design, as well as exhibitions, and his work has been shown in galleries and museums worldwide. Collaborations with Bl\u00e5 Station and Vaarnii, among others. He is also the founder of JOY Objects \u2013 a brand that focuses on affordable furniture for everyday use. <\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Jury 2025The aim of Greenhouse is to create opportunities for exciting meetings and collaborations between today’s design industry and tomorrow’s design talents. 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