The use of Swedish wool in products started to gain momentum again in the 2010s, after being relatively forgotten in commercial production for most of the 20th century.

How difficult is it to find suppliers for Swedish wool? How successful were the products created with Swedish wool?

Feedback on a unique sustainable journey that is almost unparalleled in Europe or in the contemporary production world.

Participants in the conversation: Lisa Bergstrand founder A NEW SWEDEN and Bergstrand Consultancy; Sandra Ottersten mattress maker and founder Swedish Wool Mattress; Linda Kåhed sustainability and innovation manager Tiger of Sweden

Moderator: John Jamal Gille project manager Association Swedish Fashion Brands ASFB

Language Eng