Stockholm Furniture Fair 2024 was attended by 18 100 visitors, 450 of whom were journalists. The fair organized trips for international architects and buyers as well as journalists and editors from magazines such as Architectural Digest, Dezeen, Disegno, Wallpaper, Ideat, PIN-UP Magazine and Frame. The press spent two days at the fair with tailored programmes to optimise the visibility of our exhibitors. For 2025, we are further investing in our organised trips for these professional groups and will double the number of invited architects and buyers.