Jury 2025

The purpose of Greenhouse is to create opportunities for exciting meetings and fruitful business collaborations between today's interior design industry and tomorrow's design profiles. It is an area where young designers are given the opportunity to develop, be inspired and grow.

Independent designers and design schools from all over the world are invited to apply to Greenhouse. The final selection is made by a well-known jury consisting of:

Anya Sebton

Alumni from Beckmans College of Design and an award-winning designer/interior architect with a studio in Stockholm. Her designs’ can be found at airports, embassies, and museums, among other places. She works with leading Swedish companies such as Lammhults, Abstracta and Asplund. Anya is also the chairman of the Greenhouse jury.

Jennifer Gröhn

Project manager Greenhouse with many years of experience in managing inspiration- and design exhibitions on behalf of Stockholm Furniture Fair.

Fredrik Paulsen

Fredrik Paulsen is a designer based in Stockholm. His creative endeavours span furniture and interior design, as well as exhibitions and his work has been shown in galleries and museums worldwide. Among the manufacturers he has worked with are Blå Station and Vaarnii. He is also the founder of Joy Objects, a furniture brand focusing on affordable furniture for everyday use.

Ruxandra Halleröd

Architect with a degreee from KTH Royal Institute of Technology in Stockholm who has been a partner in the interior design studio Halleroed since 2017. The renowned studio has done interior design assignments for Acne, Byredo, Axel Arigato and Lintex, among others.

Kristoffer Fagerström

Designer and partner at NOTE, a global multidisciplinary design studio. Kristoffer has a background in the film and advertising industry but has for the last 15 years been in charge of the product and furniture design section at NOTE. Over the years, the studio has been awarded several times for its challenging and unique design projects.

Alexander Lervik

Award-winning designer with his own studio in Södermalm, Stockholm. He collaborates with several national and international producers, including Moroso, Zero, Designhouse Stockholm and Johanson.